Mass Media Research
Case Study 15 Marks
A. Explain what the central tendency of Data. Calculate mode, mean, median, and Range of the following 15, 20, 21, 20, 36, 15, 25, 15.
B. Explain what is Standard deviation, skewness and kurtosis:
1. What is Research? Why it’s importance and role in the field of Mass Media.
2. Explain the step the step process of conducting a Research.
3. Enumerate the different types of Sampling Techniques.
4. Explain probability and non probability methods of Sampling
5. Explain the Structure of Research Report in Brief.
6. Discuss the various projective techniques used while conducting a research.
7. Write a note on different scales used for measuring Attitudes.
8. Explain the role of Research in Advertising.
9. Explain Content Analysis. Enumerate step by step procedure to conduct Content Analysis.
10. Discuss different methods of Primary Data Collection
11. Describe in detail the different types of research designs that can be adopted for a study
1. Enumerate the Direct Effects of the Mass Media.
2. Explain the scope of Mass Media Research
3. Elaborate the role of research in media
4. Explain the various types of primary data collection methods available to a researcher.
5. Explain the different types of secondary data collection methods available to a researcher.
6. Primary data collection is more authentic than secondary data. State your views with respect to the given statement.
7. What is literature review? Highlight the role of literature review in the research process.
8. Write a note on Projective Techniques as a method of data collection.
9. Explain the application and benefits of any three attitude measuring scales
10. What is Hypothesis? Write a note on different types of Hypothesis.
11. Explain Qualitative Research and its features in detail.
12. Explain Quantitative Research and its features in detail.
13. Outline the differences between Qualitative and Quantitative Research.
14. Discuss observation as a means of primary data collection method in media research.
15. Discuss Survey as a means of primary data collection method in media research and state its various types.
16. Discuss Focus Group Discussions as a means of primary data collection method in media research.
17. Explain the difference between case study and survey method.
18. Write the process of Sampling in Detail
19. What is tabulation? Discuss the types of tabulation.
20. What is data processing? What are the different methods of data processing.
21. Explain the importance of data processing and analysis.
22. What is a questionnaire? What points should be taken into consideration while devising a good questionnaire?
23. Explain interview as a technique of data collection.
24. What are the types of Print Media Research?
25. Explain Semiotic Approach to construct meanings. What do you mean by denotations and connotations?
26. Elaborate on the primary and secondary level of significance as given by Barthes
27. Explain Content Analysis. States its uses.
28. Explain different areas that have been developed in Media Research.
29. Explain briefly the various components of Data Tabulation
30. Explain the steps involved in writing a report and state the various components of a research report.
31. Describe in brief, the layout of a research report, covering all the relevant points.
32. Explain ‘empiricism’, verifiability & generalization.
33. Define ethnography state importance of ethnography.
34. What do you understand by term plagiarism?
Short Notes (5 marks)
1. Independent and Dependent Variable
2. Hypothesis Development
3. Exploratory Research Design
4. Descriptive Research Design
5. Causal Research Design
6. Functions of Research Design
7. Advantages and Disadvantages of Qualitative Research
8. Advantages and Disadvantages of Quantitative Research
9. Focus group
10. Depth Interview
11. Literature Review
12 Secondary Data collection methods
13. Measurement Scales
14. Barthes Primary level and secondary level signification.
15. Semiotic Analysis
16. Limitations of Content Analysis
17. Advantages and disadvantages of Sampling
18. Questionnaire Survey
19. Experimentations as a tool for primary data collection
20. Uses of Content Analysis
21. Phases in the development of mass media research
22. Advantages and 3 disadvantages of Content Analysis
23. Sampling frame.
My Dear Students,
The questions given in the QUESTION BANK are the most important questions. The students are advised not to fully rely only on these questions. Students should also refer other questions to get the maximum marks.
Best of Luck for your Exams.