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Question Paper Pattern

The following Question paper pattern is applicable for April 2019 examination of University of Mumbai.

Q. 1 Objectives (20 Marks)
Q. 1 (A) Attempt any 10 out of 12 (10 Marks)
Q. 1 (B) Attempt any 10 out of 12 (10 Marks)
Note-
1. Objective questions includes Multiple Choice / True of False / Match the Columns/ Fill in the Blanks
2. From each module three questions will be asked for Q. 1 (A) & Q. 1 (B)

Q. 2 Attempt any two out of three. (15 Marks)
Q . 2 (A) Module – I
Q . 2 (B) Module – I
Q . 2 (C) Module – I

Q. 3 Attempt any two out of three. (15 Marks)
Q . 3 (A) Module – II
Q . 3 (B) Module – II
Q . 3 (C) Module – II

Q. 4 Attempt any two out of three. (15 Marks)
Q . 4 (A) Module – III
Q . 4 (B) Module – III
Q . 4 (C) Module – III

Q. 5 Attempt any two out of three. (15 Marks)
Q . 5 (A) Module – III
Q . 5 (B) Module – III
Q . 5 (C) Module – III

Q. 6 Short Notes any 4 out of 6 (20 Marks)
Q . 6 (a) Module – I
Q . 6 (b) Module – II
Q . 6 (c) Module – III
Q . 6 (d) Module – IV
Q . 6 (e) Module – I/ Module - II / Module - III / Module - IV
Q . 6 (f) Module – I/ Module - II / Module - III / Module - IV

Question Bank

1 Applications of Marketing Research-I
1. What is Product Research? What are the different areas of Product Research?
2. What are the steps in new product development?
3. What is Product Testing & Test Marketing? Elaborate the different methods of Product Testing & Test Marketing.
4. What is Brand Research? Discuss the components of a Brand.
5. State the importance of brand research.
6. What is Packaging Research? List down the importance of Packaging Research.
7. What is Price Research? State the factors influencing pricing.
8. Write the importance of price research. Also, state the different methods of price research.

2 Applications of Marketing Research-II
1. What is Physical Distribution research? What are the different types of distribution channels?
2. What is Supply Chain Management? What are the various components of supply chain management?
3. State the importance of physical distribution research.
4. What is Promotion Research? What are the elements of promotion? State the importance of Promotion research.
5. What is Advertising Research? Discuss the scope of Advertising Research.
6. Discuss the pre & post testing methods of advertising effectiveness
7. What is Consumer Research? What are the objectives of Consumer Research?
8. State the different methods Motivation Research. Also discuss its importance.

3 Applications of Marketing Research-III
a. Sales Research- concept, significance, scope/areas
b. Rural Marketing Research-concept, features of Indian rural market, sources of data, research tools, do’s and don’ts in rural Marketing Research
c. Global Marketing Research- concept, factors affecting Global Marketing , need and scope of Global Marketing Research

4 Managing Marketing Research
a. Organizing Marketing Research activity- factors involved in organizing Marketing Research activity, methods of organizing Marketing Research activity, In house marketing department,--structure, merits , demerits
b. Professional Marketing Research agencies- structure, merits, demerits, professional standards
c. Prominent Marketing Research agencies- HTA, ORG, IMRB, NCAER, Nielson