Corporate Communication & Public Relations Question Bank

Corporate Communication & Public Relations Question Bank

Question Bank

UNIT 1
1. What do you mean by Corporate Communication? Discuss in detail the Scope of Corporate Communication in India,
2. Elaborate the Need or Relevance of Corporate Communication in Contemporary Scenario
3. What do you mean by Corporate Identity? State the Features of Corporate Identity.
4. What is Corporate Image? What are the Factors Influencing Corporate Image?
5. What is Corporate Reputation? What are the Advantages of Good Corporate Reputation?
6. State the Importance of Ethics in Corporate Communication.
7. Discuss in detail Corporate Communication and Professional Code of Ethics.
8. Short notes –
a) Defamation,
b) Invasion of Privacy,
c) Copyright Act,
d) Digital Piracy,
e) RTI
UNIT II
1. What is Public Relations? What are the Essentials of Public Relations?
2. What are the Objectives of Public Relations ?
3. Discuss the Scope of Public Relations,
4. State the Significance of Public Relations in Business.
5. Explain the Reasons for Emerging International Public Relations.
6. What do you mean by Public Relations Environment ? What are the different factors affecting the Public Relations Environment.
7. Short notes –
a) Growth of Public Relations,
b) Public Relations in India,
c) Systems Theory,
d) Situational Theory,
e) Social Exchange Theory,
f) Diffusion Theory
UNIT III
1. What is Public Relations? What are the Essentials of Public Relations?
2. What are the Objectives of Public Relations ?
3. Discuss the Scope of Public Relations,
4. State the Significance of Public Relations in Business.
5. Explain the Reasons for Emerging International Public Relations.
6. What do you mean by Public Relations Environment ? What are the different factors affecting the Public Relations Environment.
7. Short notes –
a) Growth of Public Relations,
b) Public Relations in India,
c) Systems Theory,
d) Situational Theory,
e) Social Exchange Theory,
f) Diffusion Theory
UNIT IV
1. Write the Importance of Technology to Corporate Communication,
2. What are the Functions of Communication Technology in Corporate Communication?
3. What are the types of Communication Technology,?
4. Define Corporate Blogging. What are the Characteristics of a Blog?
5. What are the different types of Corporate Blogs,
6. Discuss in detail the Role of Corporate Blogs,
7. How to Making a Business Blog?
8. Short notes –
a) Web Conferencing,
b) Really Simple Syndication (RSS),
c) E-media Relations,
d) E-internal Communication,
e) E-brand Identity
f) Company Reputation

Shruthi Jayaprakash
Asst. Professor
MBA(Marketing), Pursuing PhD

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My Dear Students,
The questions given in the question bank are the most important questions. The students are advised not to fully rely on these questions. Students should also refer the other questions to get the maximum marks.

Best of Luck for your Exams.