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Integrated Marketing Communications Question Bank with answer.

RURAL MARKETING

Unit 1 –Introduction
1. Explain the Classification of Rural Market.
2. Explain the Scope of Rural Market.
3. Explain the Pros and Cons of Rural Marketing.
4. Explain the Constraints in Rural Marketing.
5. Explain the Challenges in Rural Marketing.
6. Explain some reasons why Rural Markets are not easy to tap.
7. Explain the Emerging profile of rural market in India.
8. Explain the various distribution networks in rural markets
9. Explain the Distribution Strategies of Rural Marketing.
10. Explain the Changes in Rural marketing Environment
11. Explain the Economical Factors Related to Rural Marketing.
12. Explain the Rural Infrastructure.
13. Explain Rural Market Index.
Unit 2- Rural Market
1. Explain the Characteristics of Rural Consumer.
2. Explain the Classification of Rural Consumers on The Basis of Economic Status.
3. Explain the Methods for Motivating Rural Consumers.
4. Explain Rural Market Segments.
5. Explain Sources of Rural Purchasing Capacity.
6. Differences Between Urban and Rural Consumer.
7. Explain the Factors Affecting Rural Consumer Behavior.
8. Explain the Types of Buying Behavior.
9. Explain Buyer Characteristics.
10. Explain the Stages of Individual Buying Process.
11. Explain the Basic Elements of Marketing Mix.
12. Explain the Additional P’s of Rural Marketing.
13. Explain the Factor Influencing Marketing Mix.
14. Explain the 4A’s of Rural Marketing Mix
15. Explain the Product Design Decisions.
16. Explain the Product Strategies in the Rural Markets.
17. Explain the Advantages of Branding.
18. Explain Characteristics of Consumer Durable Industry.
Unit 3 – Rural Marketing Mix
1. Explain the Objectives of Rural Pricing.
2. Explain the Pricing Strategies.
3. Explain the Other Strategies of Rural Marketing.
4. Explain the Concept and significance of pricing.
5. Explain the Promotional tools are used for Marketing.
6. Explain the Features of Market Segmentation.
7. Explain the Factors Influencing Market Segmentation.
8. Explain Essentials of an Effective Market Segmentation.
9. Explain the Guides to Market Segmentation
10. Explain the Basis of Market Segmentation.
11. Explain the Approach for Segmenting the Rural Markets In India.
12. Explain Multi Variable Segmentation.
13. Explain the AICDA Model.
14. Explain the Steps in Rural Market Segmentation.
15. Define Targeting. Explain the three aspects are Targeting.
16. Explain the Non- Conventional ways of promotion in the Rural Areas.
Unit 4 - Rural Marketing Strategies
1. Explain the Factors Affecting the Length of Marketing Channels.
2. Explain Innovative Marketing Channels.
3. Explain the Levels of Distribution Channels.
4. Explain the Methods of Distribution.
5. Explain the Problems of Physical Distribution.
6. Explain the Measures to solve the Problems.
7. Explain the Possible Approaches for Effective Channel Management in the Rural Context.
8. Explain the Distribution Strategies for FMCG Companies.
9. Explain the Need for Storage of Agricultural Products.
10. Explain the Types of Warehousing.
11. Explain Challenges in Rural Communication
12. Explain the Factors setting the Marketing Communication Mix.
13. Explain Integrated Marketing Communication.
14. Explain the Rural Media for Communication.
15. Explain Non-Conventional Media.

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