Marketing
BRAND MANAGEMENT
Question Bank
Explain the Importance of Branding to Consumers and Firms.
Explain Branding Challenges and Opportunities.
Explain Strategic Brand Management Process.
Note on Customer Based Brand Equity model (CBBE)
Explain the Steps of Brand Building including Brand Building Blocks
Explain the importance and Basis of Brand Positioning.
Explain the Criteria for choosing Brand Elements.
Explain the types of Brand Elements.
Explain Integrating Marketing Programs and Activities.
Note on Personalizing Marketing.
Explain pricing strategy to Build Brand Equity
Note on Channel Strategy.
Explain promotion strategy to develop Integrated Marketing Communication Programs
Leveraging Secondary Brand Associations to Build Brand Equity.
Explain Brand Value Chain.
Explain Qualitative Research Techniques
Explain Quantitative Research Techniques
Explain Young and Rubicam’s Brand Asset Valuator
Explain Comparative Methods to Measure Outcomes of Brand Equity.
Explain Holistic Methods to Measure Outcomes of Brand Equity
Note on Brand Architecture
Explain Building Equity at Different Hierarchy Levels
Advantage of Cause Marketing
Note on Green Marketing.
Note on Advantages& Disadvantages Brand Extension and Brand Equity.
How to Build Global Customer Based Brand Equity?
How to Manage Brands in current scenario? (Reinforcing Brands, Revitalizing Brands)
My Dear Students,
The questions given in the QUESTION BANK are the most important questions. The students are advised not to fully rely only on these questions. Students should also refer other questions to get the maximum marks.
Best of Luck for your Exams.
|
The above Question Bank is provided by – Prof. Vijay Vishwakarma, Assistant Professor, Bunt’s Sangha’s SM Shetty College of Science, Commerce and Management Studies, Mumbai |
INTERNATIONAL MARKETING
Question Bank
Features of International Marketing,
Need and Drivers of International Marketing,
Process of International Marketing,
Benefits of International Marketing,
Challenges of International Marketing,
Difference between Domestic and International Marketing,
Note on EPRG Framework
Explain the various modes of Entering in International Markets
Barriers to Trade
Note on Trading Blocs
International Economic Institution (World Bank, IMF, IFC)
International Economic Integration (Free Trade Agreement, Customs Union, Common Market, Economic Union) Political Environment
Legal Environment [Legal Systems, Legal Differences, Anti-Dumping Law and Import License.]
Elements of Culture (Language, Religion, Values and Attitude, Manners and Customs, Aesthetics and Education)
HOFSTEDE’s Six Dimension of Culture
Cultural Values (Individualism v/s Collectivism)
Need for Conducting International Marketing Research
International Marketing Research Process
Scope of International Marketing Research
IT in Marketing Research
International Product Line Decisions,
Product Standardization v/s Adaptation Argument,
International Product Life Cycle
Role of Packaging and Labelling in International Markets
Branding Decisions in International Markets,
International Market Segmentation and Targeting,
International Product Positioning
Factors Affecting International Pricing
International Pricing Methods
International Pricing Strategies
International Pricing Issues
Factors Influencing Selection of International Distribution Channel
Explain the steps in Planning International Promotional Campaigns
International Promotional Tools/Elements
Need for International Strategies,
Types of International Strategies
How to Develop International Marketing Plan
Features of International Service Marketing,
Need of International Service Marketing,
Drivers of Global Service Marketing,
Advantages and Disadvantages of Global Service Marketing,
Service Culture
My Dear Students,
The questions given in the QUESTION BANK are the most important questions. The students are advised not to fully rely only on these questions. Students should also refer other questions to get the maximum marks.
Best of Luck for your Exams.
|
The above Question Bank is provided by – Prof. Vijay Vishwakarma, Assistant Professor, Bunt’s Sangha’s SM Shetty College of Science, Commerce and Management Studies, Mumbai |
Media
Sport
Non Profit
RETAIL MANAGEMENT
Question Bank
Factors Influencing Retail Management
Explain the importance and scope of Retail management.
Factors Responsible for the Growth of Organized Retail in India.
Types of Multichannel Retailing.
Advantages and Limitations of E-tailing
Impact of Globalization on Retailing
Explain the various Applications of I.T. in Retail
Need for FDI in Indian Retail Scenario
Advantages and Limitations of Franchising.
Note on Green Retailing & Airport Retailing
Factors Influencing Retail Shoppers
Market Research as a Tool for Understanding Retail Markets and Shoppers
Customer Retention Approaches
Steps in Developing Retail Strategy
Retail Value Chain
Types of Retail Locations
Factors Influencing Store Location
Functions of HRM in Retail
Factors Influencing Designing Organization Structure
Types of Merchandise
Principles of Merchandising
Process of merchandising planning
Role of Category Captain
Process of Merchandise Procurement/Sourcing
Buying Cycle, Factors Affecting Buying Functions
Functions of Buying for Different Types of Organizations Young and Rubicam’s Brand Asset Valuator
Need and Importance of Private labelling
Explain the factors in Setting Retail Pricing
Explain various Pricing Strategies
Explain the types of Variable Pricing and Price Discrimination.
Explain The 5 S’s of Retail Operations
Ethical Issues in Retailing
Components of Mall Management
Explain the Tools Used for Visual Merchandising
Methods of Display
Concept of Planogram
Note on Store Design
Types of Store Layout
Significance of Signage and Graphics
Types of Feature Areas
Note on Career Options in Retailing
My Dear Students,
The questions given in the QUESTION BANK are the most important questions. The students are advised not to fully rely only on these questions. Students should also refer other questions to get the maximum marks.
Best of Luck for your Exams.
|
The above Question Bank is provided by – Prof. Vijay Vishwakarma, Assistant Professor, Bunt’s Sangha’s SM Shetty College of Science, Commerce and Management Studies, Mumbai |